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Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot

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Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot

The viral ad shows a male golfer pushing a female golfer to the ground. Since 2019, women and girls made up nearly 60% of net golfer growth.

Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot

Source：MarketWatch

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Source：https://www.marketwatch.com/story/callaway-golfs-apology-for-ad-showing-woman-being-shoved-to-the-ground-exposes-a-major-industry-blind-spot-41101a13